Tzinga- A Revolution in the Energy Drink Market.

According to the market research firm, Datamonitor Plc. ,the market for energy drinks in Indiawas estimated at Rs. 499.2 crore in the year 2008, still at a young stage when compared withcarbonated drinks, which was valued at Rs. 6,027.9 crore. Between 2002 and 2007, the market for energy drinks in India grew at about 50% a year. In contrast to that, growth of carbonated drinks in India observed a slowdown by 0.5% during the same period. With an increasing number of modern retail stores, the energy drinks market is expected to reach Rs 1,100 crore by the end of 2010.

The biggest attraction of this industry, is the latest drink launched by Hectar Beverages- "Tzinga". It has an intensive distribution and is available even at dhabhas outside my college. Its price is merely Rs 20, must less than other competitive energy drinks.

Tzinga’s lemon flavour is its first variant and most popular in my college. It tastes refreshing and has a minty feel to it. Its taste is unlike Red Bull (which is so medicine like :P ). Rather it taste like fruit juice and is less viscous than that. Other flavours are Tropical trip and Mango. Tropical Trip is a more mix fruit taste while Mango is like any other mango drink.

On the caffeine front, one can identify the awareness difference it generates on consumption but the longevity of that energy kick is not measureable. But it does give you that necessary push to continue and prevents you to go into that casual non-concentration zone which then results in sleepy eyes. Save to say that this drink can help you to stay awake in boring behaviour and communication classes.

The packing is also quite trendy. I would say that it is quite smartly done but it might just not work for guys who want to show-off. Snobs will anyday prefer drinking energy drink in a can rather than from a packet. But yes, the business idea to have a low cost energy drink will work, considering the options available. But there are points to improve – like having a 250mL tzinga (it quenches thirst more convincingly especially in the summers). Secondly, they can put more colours in the packaging. Currently, the tzinga packets aren’t attractive than bright Gatarode.

However, keeping in the mind the price, tzinga is a good try especially for who need immediate doze of energy.

It’s a must try for everyone :)

Strength in Diversity.

Today I read a quote, "Diversity is not about how we differ. Diversity is about embracing one another's uniqueness" and I realized how true it was. Today we live in a diverse world.


Today 236 countries in the world, with over 6.91 billion people , speaking 6912 languages (source: ethnologue) , from 21 different religions live on one globe.

Why go far, consider greatest democracy in the world, India , on 2% of the world's land lives 17.5% of the world's population with greatest variety in languages.

नमस्ते, º¡´£ Both the words translate into ‘hello’ in English.



1,210,193,422 people, 28 states and 7 union territories, 387 different languages, 8 main religions, one nation – India. With median age of 24.9 years, India is also one of the youngest Nations in the World.





All we need is the sensitivity towards this diverse culture and the sense to leverage it to make our country and the world---a better place.

End of an Era

On this sad day, I want to remember this great icon in the world of technology and branding as a guiding light who proved this to the world that "No door is ever shut for the willing". Through his perseverence, he kept bettering his own designs. He changed the definition of technology by building a brand that not only had the might to rule the world of technology but also the world of branding. Its my tribute to the legend. RIP Steve Jobs......

Best Steve Jobs Quote:
"Sometimes life hits you in the head with a brick, Don't lose faith. The only thing that kept me going was that I loved what I did. You've got to find what you love and that is as true for your work as it is for your lovers".

Best Steve Jobs Presentation:

Best Steve Jobs Speech:

Passion- An Enigma!!

Hi to all my bloggy friends! Its good to be back, ofcourse I know out of sight is out of mind. You may not recall happie birdie now but I will make sure that I would make my presence felt.
In the past few months, a lot has changed in my life. Now I am an eight months old MBA apprentice.
Without blabbering, I would come to the topic, guys yesterday I along with my friend went to Siri Fort auditorium, Delhi. A few days back she told me about this concert " The Rhythm of Life "by Hum Ensemble. Many wouldn't know about this band of musicians because they play classical music (alas we are the Bryan Adams generation :p). Hum Ensemble consists of a group of musicians from across the globe. Lead by Sandeep Das- twice nominated for the grammy awards, team consists of beautiful Cristina Pato- Bagpiper from Spain, Rajesh Prasanna plays Flute, Ahsaan Ali from Kirana Gharana plays Guitar, Anil Chawla, youngest out of all plays keyboard, Wu Tong from China plays Sheng and two percussionists, Shane Shahanan and John Hadfield from USA.
Trust me guys this music was so pure and enticing that my eyes and mind routed me to a trance.
I realized one thing that music wasn't their profession, it was their passion and they backed their passion to make it their profession which not many of us do. We choose our profession and hope that someday some miracle would happen and our profession would turn to our passion.
Had Einstein crammed those history dates and events at school, he wouldn't have been what he is today.
Thomas Edison, Henry Ford, Albert Einstein, all were school dropouts.They believed in themselves and their passions.Edison failed more than 1000 times in search of light but he backed his passion to enlighten the world.







Walt Disney was fired by a newspaper editor because "he lacked imagination and had no good ideas." He went bankrupt several times before he built Disneyland. In fact, the proposed park was rejected by the city of Anaheim on the grounds that it would only attract riffraff. BUT he contradicted everyone's assumptions.

Steve Jobs- a college drop out created something that even PhD's in that domain couldn't.

And if you think its too late to follow your passion then atleast do things with passion or not at all. Whether we win or lose in this endeavour doesn't really matter, what really matters is whether we cared to try.

Expectations

Expect a flower to always stay fresh,
But one day it will wither away

Expect a glass to never break,
But one day ,it will break into pieces

Expect your dog to stay with you forever
But one day ,it has to go away

Every thing in life has a lifecycle,it has to grow mature and die one day.
But still we expect people to respond the way we want, things to stay the way they are.

Expectations are a heavy burden to carry. The more we expect out of something or someone, the higher our chances of disappointment become.



Nobody likes disappointment. A way to avoid it is to shift our mentality from that of having expectations to one of looking for possibilities.

Looking for possibilities instead of having expectations allows us to adjust our goals and maintain a positive outlook on what the future holds.
It allows us to look at life in an entirely different way: If great things happen, it’s wonderful; but if our interactions and work don’t bring immediate rewards, everything is fine regardless because the possibility of reaping them down the road is still there.



Doesn’t this mentality make life much more enjoyable? Much less stressful?

Shore To Shore!

Life is like a boat.

It travels from shore to shore.

At times ,its you who decides your destination.

And at times ,its the direction of the wind that compels you to reach a terminus.

And Your stay depends upon the weather there.

If the weather is suitable,you leave your footprints on the shore.

But if its not......then you have to MOVE ON.

From one shore to another!!

A new me :)

Its been almost 2 months since I am at TCS ,Noida and life here has been nothing short of a roller coaster ride.I have become the way, my parents always wanted me to be-Independent!Now my day starts at 6 o clock and surprisingly ,I get up all by myself without papa rolling his hands on my forehead.I get ready on time and even reach office on time because I know that there's noone here who will say ,"You are late again?Come I will drop you".

Now, I have become an aunty scrooge :P-a big penny pincher :).Even if I feel like having an ice-cream,I avoid it-just to save a 10 rupee note(Mumma always used to say that you will realise the value of money once you will start earning yourself.Now I realised what she actually wanted to say).
I never valued the fruits that were kept in the refrigerator by mumma but now I will do, once I will go back home .I never knew that an apple kept in the refrigerator could cost Rs 15/- and a glass of milk Rs 12/-(Itni mehngai...huhh!).
I even learnt to travel by local buses and metros.Now I know the routes of 392 and 543.And I can reach any place in South Delhi on my own.(Its like my second home:) ).
Life and People out here are different.People are running to make their ways out of the traffic jams to reach their offices on time.And then the heat.Earlier I used to laugh at girls who covered their full faces and looked like the talibans but now ,even I am a part of them(garmi hi itni hai...)
But nonetheless ,my experience with a metro has been quite good.
Hats off to Delhi!!
And pa ma ,I grew up finally (though a bit but I did)

A Soul Changing Shores!!

Its been a while since I last updated my bloggy dearest...around 3 months and a lot has changed since then.After college ,I was waiting for my TCS joining but TCS made the wait, a little ,too long.So I decided to take CAT.In the meantime ,I joined a web designing company at my hometown.That company gave wings to my imagination.I wasnt given any payslip but what I learnt there, values much more than theses paper notes.I worked on things that I always wanted to like Web template designing ,creating animations,web advertisements etc .It was something that gave me happiness.And my happiness touched the emperium ,whenever my work got an applause.Here ,I have uploaded the glimpse of my toil,for which I burnt the midnight oil.










And then ,in the third week of februrary ,I got my CAT results.I had scored a decent 94 percentile.The result didnt bother me much, as I was enjoying my stint as a web designer but then came a shocker -my TCS joining.I loved my work but realised that ,payslips do have some value. It was time for me to move out of my hometown,to start a new life,a life -all mine!!

Now ,I am at TCS ,Noida for the past one and a half month.

Somebody please wake them up!!!

Just a few minutes back,I was surfing the news channels and there was just one news all over.I am feeling pathetic right now.

What country are we living in where RIGHT TO FREEDOM OF SPEECH is a CONSTITUTIONAL RIGHT but noone can express their views and if we do...a political party creates a big uprore.

What country are we living in where just for the sake of a few votes ,political parties play with the emotions of the innocent people.

Yes here I am talking of POLITICAL PARTIES like SHIV SENA and MNS.From where I can see,I can clearly visualize why shiv sena is creating such a big issue over Mumbai,over SRK OR over Australians playing in the IPL.

Its simply because last year Udhav thackrey's cousin earned more votes than him because of his so called "fight for the Marathi Manoos policy".

No I am not saying the issue they are fighting for is not justified..It is justified..The People of Maharashtra should get preference in the state Government jobs but this is just not the right way to approach a problem..Here we are not luking at the interest of our Nation but are luking at the interest of our parties' votebank.

Going This way ,I dont think we will be able to fight poverty,militancy,unemployment or any other issue...As a citizen of India ,I feel ashamed of my country's political system and the political parties.

P.S I am sorry guys for not replying to your comments these days.I am just a lil busy wd sum wrk.Thanks to all those who are still reading my posts.

LOVE!!!!

Love is always patient and kind

Love is not jealous ,it doesnot brag and it is not proud

Love is not rude,it is not selfish, and doesnot become angry easily

Love doesnot remember wrong done against it

Love is not happy with evil,but is happy with truth

Love bears all things ,believes all things

Hopes all things,endures all things

Love never fails

P.S A poem from the movie ,"A Walk To Remember"for everyone whoz ever been in love

LETS STAY UNITED!

While searing for an answer to the question that :how is a human being formed?",I got the following answer.

This is what I got ,a zygote that is that came 

into existence after the mitosis and meiosis of cells

Well wait wait...I am not going to discuss biology

 here but I need an answer to my simple question 

that if humans are made up of cells then where from

 this religion came into existence.

A little child doesnt know anything at all,all the lessons

 of life he gets are from his/her parents or from the society.

Then is it not possible that the lessons that we got were wrong...

I dont know about you but I feel that there is a possibilty 

of this to happen.Then if a few wrong people divided us on the

 basis of caste ,creed,religion,language then can we not correct this mess.

Yes we can...I lately heard of an example where two people

 fell in love,the guy was a muslim and the girl was a hindu.

They both got married and were blessed with a baby.

And when the authorities asked them to fill the column of religion

 in the baby's birth certificate they simply refused saying that

 they dont want their child to be bound by a single faith.

It was an hour of revelation for me....I think this society 

will actually be a good place if we consider each other 

as humans and nothing else.

And to be true ,that is what we are.......Then.........

Lets us all stay united 

And live our lives happily

Let us concentrate on the constructive things

And Let us work together, for the mankind

How many of us know the religion of Albert Einstein or Isaac Newton

All that we know is, they were great minds who worked for the MANKIND 

Think what may have happened

Had they only worked for a particular religion. 

P.S : Happy Republic Day guys!

HAPPINESS REVEALED!!

In this short span of life, I have always believed in giving more often.Yes the world today is preoccupied and no one has time . The hearts have grown selfish and the minds have grown competitive. But I still believe that we must give,whenever possible, not just because it will make the other person happy but because it will make us happier.

To begin with ,lets see what HAPPINESS actually is.We all love to be happy but where is this happiness sold? Had someone been selling it, in these markets , I am sure everyone would have been happy. But that is not the case. We all look for happiness in things that satiate us and that includes trivial things like shopping, hanging out with friends, getting good gifts and loads of money. But I have often found that the moment I enter my home after shopping loads of stuff I start thinking about the money I spent, and whether the dress suits to the tee or not. And hence this kind of happiness is momentary, hence it isn't happiness at all. It flies as soon as we satiate our desires.

Now you must be wondering why am I blabbering about happiness and what is true happiness if its not satiating your own self.

Well guys I am writing on this because today I found the real happiness. And you wont believe it came from the most ordinary of things.

I found my happiness in teaching students, in giving them just a small part of what I have learnt in these two decades of my life. Frankly speaking I started this for money but within a day itself my view changed. Now I am doing this just to enlighten the lives of a few, not for any monetary benefits. Believe me this inner satisfaction is divine. The jetlag of teaching students for 3-4 hours is infact the real comfort for me. And when a student solves a question on a topic taught by you, You actually feel you are in empyream.

Thats why I say to give unconditionally is divine because it holds the secret to the inner satisfaction and true happiness.

"Only when we give joyfully without hesitation or thought of gain,

can we truely know what true happiness means."

GUESS WHO'S MY LATEST CRUSH?

You And I in this beautiful world........

I used to hate dogs just because I had no reason to love them.They used to folow me with their tail wagging and toungue licking.I had somehow developed this phobia that any dog can bite me any day till I met someone.He used to love dogs and one day we had one big discussion on whether dogs are angels or devils;)...That day for the first time, I came close to the puppies sleeping near our class .Tender like a feather,innocent like a new born,they simply stole my heart.

And when they woke up,I ran I hurriedly stood up on a podium but kept watching them, playing.That was the first day when baby dogs stepped up, on the trail to my heart.

After a few months, when I went to a family friend's house I met a pug.Never had I seen such an innocent dog.It was LOVE AT FIRST SIGHT.I played with it,held it in my lap,patted it but theN ,we had to leave.

And WE SEPARATED THE DAY WE MET.

Since then I missed it day and night.

I yearn for it....so much that whenever I find some one having a pug.my pain exacerbates.

I NEED A PUG ANYHOW!:(

till then I ll keep on singing this song.

Every day I want to fly stay by my side......

Everyday I want to dream stay by my side.....

Every morning I wish I could just play...........

Wish the morning would just stay.....

THANKS FOR BEING THERE!

First of all ,a very happy new year guys..May this be one of your best years and may you get all that your heart craves for.Have a great year ahead and I wished all those who are a part of my life but how could I forget you all...Here's a short poem for u all.CHEERS MY BLOG BUDdIES

The fire, inside me

Asked me, to spill the beams of my soul

And then, I stood up , out of ma bed

Towards blogger, my mind led

And then I started to blog,

For a few days,I had to slog,

But you were alwaz there,

To inspire me and to care

Like a plant my blog, grew

And your comments added, H2O

;) :) ;)

Thanks for being there guys.

May the almighty bless You all!!

Take care and have a great year!

"A BALLET OF LOVE AND RELATIONS"

Once upon a time there was a princess.She lived in an hunky dory world where all her desires,all her dreams got fulfilled...She had nothing to regret.The moment she asked for something,it was kept in her plate...She was boogieing in her fancy world....Slowly and steadily she became so clamorous that now she wanted just about anything in this world..

One day her eyes fell on a beautiful bird ,flying high and high,

Pompously it sat ,infront of the princess,singing in melody,flattering its colourful wings.

The princess looked perturbed.Doused with anger,she told her pawns,"Get that bird for me ,Anyhow!"

Ahha the princess was jealous,afterall she had everthing but no wings.

And there came her pawns,her knights with aim at the bird..

they tried everything but all went in vain.

The princess felt atrocious.

Day and night ,she kept thinking about the bird.

Her callous heart had just one aim.

She wanted that bird anyhow!

Now all she could use was the dagger of love to trap the bird.

The next day when the bird sat on her castle ,singing a melodious poem,

She sang for it too.

Slowly it became a routine and the bird was no longer afraid of the princess.

And The princess fell in love with the bird.

Now came the dillema,

She didnt want to hurt its feelings but at the same time she wanted it for lifetime.

It had become her priced possesion.

So finally a day came when over powered by her emotions,she caught the bird and kept it in a cage.She appologised to the bird and doused it in pearls and emeralds.

Everyday she sang for it and flaunted it infront of her friends......but the bird never sang after that.

Slowly its feathers started getting wethered.

It no longer looked beautiful...

days passed and its condition got worst....

the princess showered all her love on it,

she got the best treatment for it but all in vain.

And one day the bird died.

The princess was left in tears ..............

She took the bird out and with it fell a letter...She opened the letter and read,

"

"Ohhh lovely princess!

I know you loved me,

I loved you too

Thats why I sang for u....

But the day u concotted to mitigate against me,

And the day U fell a trap to cage me....

I died!

Yes I died that day itself,

No ,Not because I didnt trust your love,

I knew u wud love me all your life...

I knew u wud care for me day and night...

But that wud not be me....

My identity was my freedom,

That was my emperium,

Spreading my wings,I used to start my day...

Higher and higher ,I used to fly in may.

I had an identity,that used to reflect my soul,

and that applies to humans too....

Each one of your friends is unique,

and that is their identity....

Its a lesson of life,take it as my last wish,

Donot ever ask any of your friends to sacrifice their identity for your love,

They may do it happily today,but that will be their last day.

Give space to you loved ones,let them be what they are

Let them fly higher and higher in may and mar

And the day ull do that,You life will blosom like a sunflower.

Afterall even a plant cant grow without space and air "

Beyond engineering....the journey continues!!!

So ,finally I am an Engineer....Lately my final semester result was declared and I scored 83.8 % marks.I got what I wanted ,a 76 % aggregate.Now I am an engineer with an honours degree.:) :)

It was a hedonic feeling...I was elated but comparing it with my previous results ,the happiness level was low..I wondered why?I had scored my engineering career best in the final sem but still ,I wasnt feeling that happy as I used to feel earlier.

May be It was because now these marks hold a very small value ...Now the goal had changed to creating a good future,a scintillating career.

There are many engineers out there....I am just a droplet added to this ocean of engineers.

Though I dont like compromising today's happiness for tomorrow's but this time I want to make it anyhow.

Here my mind is recalling a few inspiring lines from

Stopping by Woods on a Snowy Evening

by Robert Frost

The woods are lovely, dark and deep,
But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep.

Waiting for my Tata Consultancy Services' joining and would be taking CAT this year...Lets see what transpires.

Keeping my fingers crossed...I know God will show me the right path.

THATS LOVE FOR ME!!

A few months back,when a friend of mine asked me…Can you define love for me?When can you say you are in love?

I smiled and closed my eyes,

All I could say was this………….

You feel like dancing even when there is no music on.

You feel like smiling even when noone has cracked a joke.

You can smell his fragrance in the air even when he is miles away.

Your eyes twinkle when they see him and

if he is not there infront of you,

They look for him.

When he holds your hand,you feel as if the whole world’s your stage

And you feel like a princess….his princess !!

If you are tensed or sad,you can easily manage that but if he is…. ,

Your whole world falls apart,

You feel like fighting the whole world,just to bring that smile back on his face.

Before meeting him,you pray only for yourself but after meeting him,

you beg for his smiles,his happiness,his success,

He simply steals your soul and comfortably resides there inside you,

your heart calls his name every second instead of lub-dub :)

Even if you are an introvert ,you feel like sharing everything with him,

Even if its something related to brushing your teeth :)

You feel like listening to him for hours,

And You wont be able to sleep at night without listening to his “hello”

When he is not around ,you crave for him,

You miss him badly,

You feel like curling yourself inside his arms,

You feel utmost protected inside his arms,

Even when you know, he is no superman.

That’s love :)

I replied.

P.S Heys guys!I am so sorry for not reading your posts.I am very busy thz days.Hope

you will understand,I will come back soon..:)

Take care!!

Just a joker!!!!

I danced like a lummox,

people laughed at me,

I was a joker

I was made to laugh at.

I hid my face behind colours and smiles

people came

attracted to me.

I thought they loved me

How silly I was ,

a perfect joker

they came to suffice their ulterior motives,

and I was so naive

I was just a puppet for them,

When I danced to their tunes,

they smiled with me and

drenched me with love

And when I didn't ,

I was a mere toy for them

Worthless!!uselesss!!

I cried for I had felt bad,

I was torn into pieces but

I had to get up

I was a joker

and jokers dont have emotions,

they cant feel bad

they must forgive and forget their pains

and must perform the act with perfection,

the act of dancing to the tunes of its master

else the master will get upset

What if he never cared for my emotions,

I loved him.....

I was just a joker ,

The leitmotif of my show was predefined

I just had options

Act or get shunned!

My chicanery makes you laugh,

what more can I ask for,

I must live by the rules laid by my master

thats my life

the act must be performed to the tee

hiding all fears,

all tears,

the act of brightening the lives of people I love!

After all I am just a joker.....

P.S I know the poem is distorted but I wanted to write what I felt.I wanted to break myself free from the gamut of emotions that had engulfed me.

Take care and thanks to all of you..You guys are really an important part of my life now.You have become my close knit family.

Thanks for being there.