Sunday, May 6, 2012

Tzinga- A Revolution in the Energy Drink Market.

According to the market research firm, Datamonitor Plc. ,the market for energy drinks in Indiawas estimated at Rs. 499.2 crore in the year 2008, still at a young stage when compared withcarbonated drinks, which was valued at Rs. 6,027.9 crore. Between 2002 and 2007, the market for energy drinks in India grew at about 50% a year. In contrast to that, growth of carbonated drinks in India observed a slowdown by 0.5% during the same period. With an increasing number of modern retail stores, the energy drinks market is expected to reach Rs 1,100 crore by the end of 2010.

The biggest attraction of this industry, is the latest drink launched by Hectar Beverages- "Tzinga". It has an intensive distribution and is available even at dhabhas outside my college. Its price is merely Rs 20, must less than other competitive energy drinks.

Tzinga’s lemon flavour is its first variant and most popular in my college. It tastes refreshing and has a minty feel to it. Its taste is unlike Red Bull (which is so medicine like :P ). Rather it taste like fruit juice and is less viscous than that. Other flavours are Tropical trip and Mango. Tropical Trip is a more mix fruit taste while Mango is like any other mango drink.

On the caffeine front, one can identify the awareness difference it generates on consumption but the longevity of that energy kick is not measureable. But it does give you that necessary push to continue and prevents you to go into that casual non-concentration zone which then results in sleepy eyes. Save to say that this drink can help you to stay awake in boring behaviour and communication classes.

The packing is also quite trendy. I would say that it is quite smartly done but it might just not work for guys who want to show-off. Snobs will anyday prefer drinking energy drink in a can rather than from a packet. But yes, the business idea to have a low cost energy drink will work, considering the options available. But there are points to improve – like having a 250mL tzinga (it quenches thirst more convincingly especially in the summers). Secondly, they can put more colours in the packaging. Currently, the tzinga packets aren’t attractive than bright Gatarode.

However, keeping in the mind the price, tzinga is a good try especially for who need immediate doze of energy.

It’s a must try for everyone :)

Saturday, October 8, 2011

Strength in Diversity.

Today I read a quote, "Diversity is not about how we differ. Diversity is about embracing one another's uniqueness" and I realized how true it was. Today we live in a diverse world.

Today 236 countries in the world, with over 6.91 billion people , speaking 6912 languages (source: ethnologue) , from 21 different religions live on one globe.

Why go far, consider greatest democracy in the world, India , on 2% of the world's land lives 17.5% of the world's population with greatest variety in languages.

नमस्ते, º¡´£ Both the words translate into ‘hello’ in English.

people, 28 states and 7 union te
rritories, 387 different languages, 8 main religions, one nation – India. With median age of 24.9 years, India is also one of the youngest Nations in the World.

All we nee
d is the sensitivity towards this diverse culture and the sense to leverage it to make our country and the world---a better place.

Thursday, October 6, 2011

End of an Era

On this sad day, I want to remember this great icon in the world of technology and branding as a guiding light who proved this to the world that "No door is ever shut for the willing". Through his perseverence, he kept bettering his own designs. He changed the definition of technology by building a brand that not only had the might to rule the world of technology but also the world of branding. Its my tribute to the legend. RIP Steve Jobs......

Best Steve Jobs Quote:
"Sometimes life hits you in the head with a brick, Don't lose faith. The only thing that kept me going was that I loved what I did. You've got to find what you love and that is as true for your work as it is for your lovers".

Best Steve Jobs Presentation:

Best Steve Jobs Speech:

Sunday, February 20, 2011

Passion- An Enigma!!

Hi to all my bloggy friends! Its good to be back, ofcourse I know out of sight is out of mind. You may not recall happie birdie now but I will make sure that I would make my presence felt.
In the past few months, a lot has changed in my life. Now I am an eight months old MBA apprentice.
Without blabbering, I would come to the topic, guys yesterday I along with my friend went to Siri Fort auditorium, Delhi. A few days back she told me about this concert " The Rhythm of Life "by Hum Ensemble. Many wouldn't know about this band of musicians because they play classical music (alas we are the Bryan Adams generation :p). Hum Ensemble consists of a group of musicians from across the globe. Lead by Sandeep Das- twice nominated for the grammy awards, team consists of beautiful Cristina Pato- Bagpiper from Spain, Rajesh Prasanna plays Flute, Ahsaan Ali from Kirana Gharana plays Guitar, Anil Chawla, youngest out of all plays keyboard, Wu Tong from China plays Sheng and two percussionists, Shane Shahanan and John Hadfield from USA.
Trust me guys this music was so pure and enticing that my eyes and mind routed me to a trance.
I realized one thing that music wasn't their profession, it was their passion and they backed their passion to make it their profession which not many of us do. We choose our profession and hope that someday some miracle would happen and our profession would turn to our passion.
Had Einstein crammed those history dates and events at school, he wouldn't have been what he is today.
Thomas Edison, Henry Ford, Albert Einstein, all were school dropouts.They believed in themselves and their passions.Edison failed more than 1000 times in search of light but he backed his passion to enlighten the world.

Walt Disney was fired by a newspaper editor because "he lacked imagination and had no good ideas." He went bankrupt several times before he built Disneyland. In fact, the proposed park was rejected by the city of Anaheim on the grounds that it would only attract riffraff. BUT he contradicted everyone's assumptions.

Steve Jobs- a college drop out created something that even PhD's in that domain couldn't.

And if you think its too late to follow your passion then atleast do things with passion or not at all. Whether we win or lose in this endeavour doesn't really matter, what really matters is whether we cared to try.

Thursday, September 2, 2010


Expect a flower to always stay fresh,
But one day it will wither away

Expect a glass to never break,
But one day ,it will break into pieces

Expect your dog to stay with you forever
But one day ,it has to go away

Every thing in life has a lifecycle,it has to grow mature and die one day.
But still we expect people to respond the way we want, things to stay the way they are.

Expectations are a heavy burden to carry. The more we expect out of something or someone, the higher our chances of disappointment become.

Nobody likes disappointment. A way to avoid it is to shift our mentality from that of having expectations to one of looking for possibilities.

Looking for possibilities instead of having expectations allows us to adjust our goals and maintain a positive outlook on what the future holds.
It allows us to look at life in an entirely different way: If great things happen, it’s wonderful; but if our interactions and work don’t bring immediate rewards, everything is fine regardless because the possibility of reaping them down the road is still there.

Doesn’t this mentality make life much more enjoyable? Much less stressful?

Sunday, May 23, 2010

Shore To Shore!

Life is like a boat.

It travels from shore to shore.

At times ,its you who decides your destination.

And at times ,its the direction of the wind that compels you to reach a terminus.

And Your stay depends upon the weather there.

If the weather is suitable,you leave your footprints on the shore.

But if its not......then you have to MOVE ON.

From one shore to another!!

Saturday, May 22, 2010

A new me :)

Its been almost 2 months since I am at TCS ,Noida and life here has been nothing short of a roller coaster ride.I have become the way, my parents always wanted me to be-Independent!Now my day starts at 6 o clock and surprisingly ,I get up all by myself without papa rolling his hands on my forehead.I get ready on time and even reach office on time because I know that there's noone here who will say ,"You are late again?Come I will drop you".

Now, I have become an aunty scrooge :P-a big penny pincher :).Even if I feel like having an ice-cream,I avoid it-just to save a 10 rupee note(Mumma always used to say that you will realise the value of money once you will start earning yourself.Now I realised what she actually wanted to say).
I never valued the fruits that were kept in the refrigerator by mumma but now I will do, once I will go back home .I never knew that an apple kept in the refrigerator could cost Rs 15/- and a glass of milk Rs 12/-(Itni mehngai...huhh!).
I even learnt to travel by local buses and metros.Now I know the routes of 392 and 543.And I can reach any place in South Delhi on my own.(Its like my second home:) ).
Life and People out here are different.People are running to make their ways out of the traffic jams to reach their offices on time.And then the heat.Earlier I used to laugh at girls who covered their full faces and looked like the talibans but now ,even I am a part of them(garmi hi itni hai...)
But nonetheless ,my experience with a metro has been quite good.
Hats off to Delhi!!

And pa ma ,I grew up finally (though a bit but I did)